How To Sell In VR
If you’re looking to create a VR experience download our free guide to get all the facts, stats and tips that will help you sell in VR to your clients and internal teams.
If you’re looking to create a VR experience download our free guide to get all the facts, stats and tips that will help you sell in VR to your clients and internal teams.
McCann asked us to collaborate on the 360 video production of the Xbox trailer for their new game – Dead Rising 4, to the next level. To do this, they built a unique stop frame animation trailer out of a series of Christmas light panels, installed at the outdoor Brunswick Shopping Plaza, which, when combined, told the story of a horde of man-eating zombies with a festive twist
We were asked to capture the installation through two films. The first was a cinematic Steadicam shot of the trailer sequence, and the second, a 360˚ video fly through which was needed for delivery in under 24hours time.
For the Steadicam shot, we used an Arri Alexa camera and zoom lens to create a beautiful cinematic look to help show the trailer in its best light.
The 360˚ film required a stabalised motorised vehicle to capture the series of light boards, live musicians, and a pair of undercover zombie-actors before a quick dash back to the office where the team worked through the night to get the 360 experience finished, and mixed at Clearcut Sound, before supplying for the launch.
Results: During the event, the film received over 1,000,000 live stream views and over the course of the campaign was viewed 3,052,095 times, creating a total of 5.7million impressions and a whole lot of buzz around the truly next level experience.
Credits
Brand: XBOX
Agency: McCann
Production: Pebble Studios
Director: Johnny Brock
Producer: Sarah Inge
360 Editor & CG Designer: Johnny Johnson & Alex Parsons
Music/SFX: Clearcut Sound