We created probably the best sales meeting in the world for Carlsberg
Combining live action 360, motion graphics and visual effects we created a curated VR sales meeting for Carlsberg sales reps to use in their meetings.
Everything you need to know about 360° videos
In this ever-changing virtual world, we thought we’d pull together a few hard-earned tips and tricks which are useful to consider when producing 360 degree videos.
Project: Virtual Reality, 360 Video Production
Carlsberg had recently undergone a major update for their business, rebranding their hero beer to Carlsberg Pilsner. A premium lager that used the original brewing recipe from it’s founders. Life agency were bought on board to assist in the rebrand and to organise a high end launch event for key B2B customers at the Carlsberg Brewery in Copenhagen. This event showcased the challenges and opportunities for the brand, their company values and goals for the future and finally, the brand new beer and branding. But with so many important customers to meet and impress it was not viable to invite them all to Copenhagen for the first hand experience – how could they impact this wider audience and convince them to buy the new beer in a sales meeting environment?
Pebble Studios were initially bought on board to produce a 360 degree walk through of the physical event space for their wider audience. But we wanted to do so much more than this. Whilst there were some fantastic elements we could film for our experience, in Virtual Reality you are not constrained by the normal rules of physics, so we proposed transporting the viewer into the brand world of Carlsberg bringing the environments and values of Carlsberg to life around them, engaging and inspiring them in probably the best sales meeting in the world.
Combining live action 360, motion graphics and visual effects we created a curated VR sales meeting for Carlsberg sales reps to use in their meetings. By creating a bespoke VR app, we improved intuitiveness, effectiveness and user experience allowing for Q&A’s to be held mid experience and even the perfect beer reveal that crossed over from the Virtual into the real world.
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