3D Animation for The Times

See how we created a series of parallax images using real photography and 3d Animation & brought the magic to celebrate The Times & The Sunday Times 2017 partnership with Sky Sports News.

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  • Client: The Times & The Sunday Times

With the success of last years’ TV idents still fresh on the mind, we were once again asked to deliver the goods for The Times & The Sunday Times partnership with Sky Sports News HQ for their 2017 sponsorship.

With a new creative guideline for the brand, Pulse came to us looking to replicate the concept of last year’s spots, but with a new look and feel that represented their current full bleed image styling.

Therefore, we created a series of parralaxed images that were a mixture of layered real life photography and 3D animation that brought the image to life in super slow-motion. A perfect marriage of the in-depth insight & analysis of The Times & Sunday times and the best sporting detail of Sky Sports News HQ.

With a beautifully animated 15” spot and 5” cut down, we chose a gentle slow-paced and cinematic soundtrack to accompany the picture along with some very carefully edited SFX (by our friends at Clearcut Sound) to add the final touches to the spots.

 

Credits

Brand: The Times & Sunday Times

Agency: Pulse Creative, CHI & Partners

Prod Co: Pebble Studios

Director: Matt Beveridge

Producer: Mark Witherow

Editor & CG Designer: Freddie Horton & Charlotte Walle

3D Animation: Davide Pilia

Music/SFX: Clearcut Sound

 

 

 

 

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Location of Pebble Studios
Pebble Studios, 19A Phipp St, London EC2A 4NP