Film production for The Sun
One of The Sun’s most attractive features is the partnerships, offers and exclusive getaways it gives to its readers; whether it be £9.50 hols or free entry to Alton Towers, they are always looking for ways to offer much more than just the daily scoop.
The newspaper’s latest rewards platform, ‘Sun Savers’, gave readers an exclusive offer of 2 free tickets to SEA LIFE centres across the UK. To help achieve maximum audience reach, they asked us to create a TVC that bought the promotion to life
Working with senior creatives at their in-house agency, Pulse Creative, The Sun developed an amusing and lovable script, featuring a young and confident sister and her little brother. Excited by the concept, we set to work with our chosen Director, Dave Depares, planning the shoot.
We sourced and recced numerous London locations, tested paddling pools, and searched for the perfect costume designer to create our ‘homemade’ octopus outfit – as well as the many other props required for filming.
Our biggest challenge, however, was finding our two young stars. It was paramount that our talent had the perfect mix of childish charm, acting ability, and rosy-cheeked-cheekiness – in Sabrina Newton-Fisher and Stanley Warbrick, we found exactly that.
We were blessed with superb conditions for our outdoor film production and, despite the talent occasionally being a lot more interested in the inflatable props, than the camera in front of them (and who could blame them!) we wrapped with everything we needed in the can, and even had time for a few fun photos in the Octopus outfit.
Back in our studio, we worked closely with the lead creative at Pulse to create a final edit with the perfect balance of production value and childlike cues to make it seem ‘homemade’, without compromising the standard that our client expected of the finished TVC.
Client: The Sun
Head of Marketing: Natasha Stanton
Agency: Pulse Creative
Creative: John Aitchison
Account Director: Georgie Ambrose
Account Manager: Charlie Fry
Production Company: Pebble Studios
Director: Dave Depares
DOP: Howard Mills
Exec Producer: Mark Witherow
Snr Producer: Corrina Stegner
Production Assistant: Jenny Parkes
Editor: Charlotte Walle
Motion Graphics Designer: Freddie Horton
Grade: Colm O’Rourke
Sound: Clearcut Sound Studios