TV Advert Production featuring Joe Wickes

See how our film production team we dealt with an excitingly short deadline to create a 20" TVC for The Sun, starring Joe Wickes to promote his upcoming 20-page recipe & fitness pull out.
  • Client: The Sun

In October the team at Pulse Creative came to our film production team with a challenge – Utilise the Sun’s partnership with Joe Wickes and his upcoming 20-page recipe & fitness pullout and design and produce a 20” TVC. Quite enticing right? The challenge? Joe was only available to shoot for 1 day…. And that day was in 10 days time…

The challenge? Joe was only available to shoot for 1 day…. And that day was in 10 days time…

With a snappy script and concept based on Mr. Wicke’s Instagram habits, we set to work, pulling together a first class crew and location to bring the story to life. Led by the ever enthusiastic and unflappable Director, Chris Gaunt, we managed to get everything into place and were ready to shoot.

With multiple set ups, wardrobe changes, food prep and styling it was an early start and late finish. But thanks to the professionalism and enthusiasm of the crew, and of course Joe himself, we wrapped the production with every shot beautifully captured.

After the shoot, it was back to the studio for post-production, where we released Editor Ryan Clarke onto the rushes. With a snappy and beautifully crafted cut, our first edit was approved and ready for Motion GFX and animation.

The final spot making it onto Tele’s across the country just in time for Christmas!




Brand: The Sun

Agency: Pulse Creative, CHI & Partners

Prod Co: Pebble Studios

Director: Christopher Gaunt

Exec Producer: Mark Witherow

Producer: Sarah Inge

Editor & CG Designer: Freddie Horton & Charlotte Walle

3D Animation: Davide Pilia

Music/SFX: Clearcut Sound

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Location of Pebble Studios
Pebble Studios, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS