Animated Adverts for The Sun

Through a mixture of 2D graphics, 3D animation, and VFX features, we created an animated newspaper pop up that brought to life the specific content the Sun was promoting on TV that week or month.
  • Client: The Sun


Our response was to create a series of animated adverts showcasing a newspaper pop-up that brought to life the specific content the Sun was promoting that week or month. With a mixture of 2D graphics, 3D animation and VFX we created our template newspaper to be used for each spot and then ‘simply’ updated the pop-up content and end frames each time a new promotion was launched.

This content varied from Panini Sticker promos to Cheltenham Races Rewards. Fabulous Fashion Giveaways to Morrison’s Money-back offers. Each time, our template stayed front and centre, serving up a creative and pragmatic solution for a brand that has a lot to offer it’s customers.

Over the year we produced 19 20” TVCs for The Sun, with 84 different variations and a lead time average of 2.5 weeks per update from brief to delivery.



Brand: The Sun

Agency: Pulse Creative, CHI & Partners

Prod Co: Pebble Studios

Exec Producer: Mark Witherow

Producer: Sarah Inge

MGFX Designers: Chris Ennis, Freddie Horton, Alex Parsons

3D Designers: Toby Barnett, Alex Parsons, Davide Pilia

Music/SFX: Clearcut Sound

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Location of Pebble Studios
Pebble Studios, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS