Animated Adverts for The Sun

Our response was to create a series of animated adverts showcasing a newspaper pop-up that brought to life the specific content the Sun was promoting that week or month. With a mixture of 2D graphics, 3D animation and VFX we created our template newspaper to be used for each spot and then ‘simply’ updated the pop-up content and end frames each time a new promotion was launched.

This content varied from Panini Sticker promos to Cheltenham Races Rewards. Fabulous Fashion Giveaways to Morrison’s Money-back offers. Each time, our template stayed front and centre, serving up a creative and pragmatic solution for a brand that has a lot to offer it’s customers.

Over the year we produced 19 20” TVCs for The Sun, with 84 different variations and a lead time average of 2.5 weeks per update from brief to delivery.

Credits

Brand: The Sun

Agency: Pulse Creative, CHI & Partners

Prod Co: Pebble Studios

Exec Producer: Mark Witherow

Producer: Sarah Inge

MGFX Designers: Chris Ennis, Freddie Horton, Alex Parsons

3D Designers: Toby Barnett, Alex Parsons, Davide Pilia

Music/SFX: Clearcut Sound