Animated Adverts for The Sun
Through a mixture of 2D graphics, 3D animation, and VFX features, we created an animated newspaper pop up that brought to life the specific content the Sun was promoting on TV that week or month.
Our response was to create a series of animated adverts showcasing a newspaper pop-up that brought to life the specific content the Sun was promoting that week or month. With a mixture of 2D graphics, 3D animation and VFX we created our template newspaper to be used for each spot and then ‘simply’ updated the pop-up content and end frames each time a new promotion was launched.
This content varied from Panini Sticker promos to Cheltenham Races Rewards. Fabulous Fashion Giveaways to Morrison’s Money-back offers. Each time, our template stayed front and centre, serving up a creative and pragmatic solution for a brand that has a lot to offer it’s customers.
Over the year we produced 19 20” TVCs for The Sun, with 84 different variations and a lead time average of 2.5 weeks per update from brief to delivery.
Credits
Brand: The Sun
Agency: Pulse Creative, CHI & Partners
Prod Co: Pebble Studios
Exec Producer: Mark Witherow
Producer: Sarah Inge
MGFX Designers: Chris Ennis, Freddie Horton, Alex Parsons
3D Designers: Toby Barnett, Alex Parsons, Davide Pilia
Music/SFX: Clearcut Sound
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Pebble Studios, 19A Phipp St, London EC2A 4NP