Immersive films for Studio Society
Studio Society had developed a concept for a truly 21st-century fitness studio, fully kitted out with all the equipment you’d expect to find at a top of the range gym, but with one big difference: each of their class studios was equipped with 8 high-end projectors and a 20 metre-wide, 270-degree screen!
We were asked to create a series of photoreal CG environments that would act as immersive surroundings for their three key class types – Calm, Power & Sculpt – with ‘Virtual Instructors’ to match each environment. Faced with the gargantuan task of creating 6+ hours of animation and film for the company’s 2017 launch (including four CG environments and nine fitness classes), we took inspiration from some of the world’s best locations and researched evocative imagery and colours for the key class types.
After building our environments through a combination of matte painting and 3D models, we began pre-production planning for capturing our ‘Virtual Instructors’.
To ensure they felt as real as possible, we filmed the instructors over a 3-day green screen shoot, with environment-based lighting to ensure perfect compositing into the final visuals. Four editors and five weeks later, we had our Virtual Instructors ready to add to the immersive experiences!For that extra layer of immersion and gamification, we timed key environment animations to react with aspects of the class.
We also built graphic pop-ups, exercise modifications, messages of support, and a branded UI with timer countdown and energy bar, for use across all classes for a consistent look and feel that would boost their brand.
Studio Society completed the build of their studios in June 2017 before opening their doors to the public in August, with all nine of our immersive classes ready to roll.
Client: Studio Society
Director: Finn Wheelan, Bev Brinkworth & Rosanna Tucker
Creative Production Company: Pebble Studios
Creative Director: Matt Beveridge
CSD: Mark Witherow
Producer: Corrina Stegner
Head of 3D: Toby Barnett
VFX Artist: Alex Parsons
Motion Graphics Designer: Chris Ennis
Shoot Producer: Joshua Parsons
DOP: Tom Turley
VFX Supervisor: Toby Barnett
Editor: Davide Pilia
Sound Studio: Clearcut Sound