Immersive films for Studio Society

In July 2016, we were approached by start-up gym brand Studio Society with a unique brief to create a suite of immersive films that would sit at the heart of the new company’s highly unique offering.
  • Client: Studio Society

Studio Society had developed a concept for a truly 21st-century fitness studio, fully kitted out with all the equipment you’d expect to find at a top of the range gym, but with one big difference: each of their class studios was equipped with 8 high-end projectors and a 20 metre-wide, 270-degree screen!

We were asked to create a series of photoreal CG environments that would act as immersive surroundings for their three key class types – Calm, Power & Sculpt –  with ‘Virtual Instructors’ to match each environment. Faced with the gargantuan task of creating 6+ hours of animation and film for the company’s 2017 launch (including four CG environments and nine fitness classes), we took inspiration from some of the world’s best locations and researched evocative imagery and colours for the key class types.

After building our environments through a combination of matte painting and 3D models, we began pre-production planning for capturing our ‘Virtual Instructors’.

To ensure they felt as real as possible, we filmed the instructors over a 3-day green screen shoot, with environment-based lighting to ensure perfect compositing into the final visuals. Four editors and five weeks later, we had our Virtual Instructors ready to add to the immersive experiences!For that extra layer of immersion and gamification, we timed key environment animations to react with aspects of the class.

We also built graphic pop-ups, exercise modifications, messages of support, and a branded UI with timer countdown and energy bar, for use across all classes for a consistent look and feel that would boost their brand.

Studio Society completed the build of their studios in June 2017 before opening their doors to the public in August, with all nine of our immersive classes ready to roll.

 

CREDITS:

Client: Studio Society

Director: Finn Wheelan, Bev Brinkworth & Rosanna Tucker

 

Creative Production Company: Pebble Studios

Creative Director: Matt Beveridge

CSD: Mark Witherow

Producer: Corrina Stegner

Head of 3D: Toby Barnett

VFX Artist: Alex Parsons

Motion Graphics Designer: Chris Ennis

Shoot Producer: Joshua Parsons

DOP: Tom Turley

VFX Supervisor: Toby Barnett

Editor: Davide Pilia

Sound Studio: Clearcut Sound

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Location of Pebble Studios
Pebble Studios, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS