Branded Film for Infinity Q60
It’s always nice to get some automotive work on the books, so when TMW came to Pebble HQ with a branded film brief for their client Infiniti, we leaped at the chance to put forward our treatment.
With a lovely concept developed by TMW, we not only had the opportunity to film the beautiful curves and quality design of the new Infiniti Q60 but also to get stuck in and capture tasty dishes at one of London’s top restaurants – Michelin-starred, Anglo.
Starring Mark & Matt – head chef at Anglo and EMEA Design Director at Infiniti respectively – we wanted to capture the similarities between the development of a top-of-the-range automobile and the craft and care that goes into a world class dish.
We bought on board Director, Chris Faith, who perfectly captured the marriage of design between the two worlds. Tying in the mutual respect from each of our stars, the narrative flowed effortlessly throughout the film, highlighting the correlations between our masterpieces with beautiful and cinematic shots.
So good was the lighting and frame set up, we almost didn’t need a grade for the final film – but with a few clever edits, and some post-production wizardry thrown in, we settled on a subtle, yet effective colour for the final films.
With a hero edit in the bag, we also created 4 cut downs to share via social media which are currently enjoying their moment in the spotlight.
Brand: Infiniti (Nissan Group)
Agency: TMW Unlimited
Prod Co: Pebble Studios
Director: Chris Faith
Exec Producer: Mark Witherow
Producer: Sarah Inge
Editor: Ryan Clarke
MGFX: Chris Ennis
Music/SFX: Clearcut Sound