Film production for AFC Bournemouth

In collaboration with sports agency Matta, our film production team worked tirelessly to create an exciting new film to mark the reveal of AFC Bournemouth's exciting new Umbro Kit.
  • Client: AFC Bournemouth

Matta approached Pebble Studios to bring to life their epic script for AFC Bournemouth’s new collaboration with Umbro for their 2017/2018 kit reveal.

This was the first time AFC Bournemouth had commissioned a film for their kit reveal and needed it to be amazing!

Lead by our wonderful actor Alex Meredith, we took to the streets of Bournemouth to capture Alex’s journey to the stadium, where he encounters a few familiar faces along the way…

Shot in just one day, the film was created using a Steadicam rig, and an Epic Helium camera.

The aim was to build a new level of excitement around the launch and ultimately ensure fans go to buy the new shirt when it’s released.

With a teaser posted two days before (which knocked up a total of 19,000 views on Facebook & Instagram), the main film was released on Wednesday 21st June to a huge reception from fans and the wider football community.

 

Facebook stats for the first 24 hours:

Views: 69,000

Shares: 568

Likes / Reactions: 2,500

 

Credits

Brand: AFC Bournemouth // Umbro

Agency: Matta

Producer: Corrina Stegner

Director/Editor: Christopher Ranson

DOP: Stefan Yap

Steadicam: Matt Allsop

Grade: Lewis Crossfield at Electric Theatre Collective

Music/SFX: Clearcut Sound

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Location of Pebble Studios
Pebble Studios, 19A Phipp St, London EC2A 4NP