What We Do

Explainer videos are the perfect format to convey complex messages. By allowing you to show, rather than tell your audience the benefits of your product or service, a great explainer video will paint a clear and memorable picture of your brand.

To be understood by your audience, you need to make the effort to truly understand them and then deliver content that connects in the right ways. At Pebble, we pride ourselves on being an explainer video production company that dives deep to fully understand your business, your audience and the relationship between them. With this groundwork undertaken, we deliver explainer videos that have your customers’ needs at their core. For our clients, this method has proved to be an extremely powerful tool in converting leads into new customers.

Understanding Your Audience

The first stage of our process is to immerse ourselves in our clients’ world. We work closely with relevant teams, (sales, marketing, product, brand,) to understand the key messages and challenges they face when trying to describe their product or service. We organise workshops and invest in research to individuate persona characteristics, behaviours, and interests, to ensure we’re creating content that will resonate with its audience. From animated instructional videos to viral content, we make absolutely sure that we target just the right people.

Script Writing

If you’re struggling to find the words to straighten out your complicated product messages, we’re here to help. Based in London, our explainer video production team has a wealth of experience in turning dry, complex messages into digestible and engaging content. Whether you want to simplify the key benefits of your offering, inject some humour, appear more approachable, or just keep your audience awake, we’re always up for a challenge!

Production Process

Integrating video content into your marketing strategy, and making sure it ticks all the boxes, can be a daunting task, particularly if you don’t have the right resources in-house or you simply haven’t done it before. Depending on our clients’ needs, our explainer video agency creatives can plug in at any stage of the process, from concept ideation all the way to final delivery. With all of these skills in-house, we regularly manage timelines and production costs effectively to keep the feedback process simple and smooth.


Don't be a stranger

Location of Pebble Studios
Pebble Studios, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS




An explainer video is typically a short, snappy video that tells the top-line story of a company, product or service. Sometimes they go quite deep into the thing being explained, but this is often left to demo videos or other more technical methods. Overall, the best explainers will pack a good punch, leaving the viewer with a clear, memorable idea in their head.

There’s no strict ruling on what an explainer should look like, however, most are animated. This is because animation is clear, to the point and offers a wide variety of styles and levels of detail, even when the budget is limited. Even a cheap animated explainer video can be amazing with great creative and a strong script behind it.

During the production process, it’s vital to keep both the company and the audience in mind. Given certain industries, audiences, and performance targets, talking-heads can often be the best way to go. This is a decision that needs to be made early on in the process, ideally using audience insight as a basis.

For a business or brand (especially start-ups), these videos have many important applications. For example, you can use it to:

  • Level-up your pitching process: explainers are an amazing way to tell potential clients or customers who you are, what you do, and what you offer. This can free up a lot of time in the pitching process, and even allows you to effectively pitch from anywhere in the world.
  • Increase Google rank: the amount of time people stay on your website has a direct impact on your Google ranking and video is one of the most effective ways to keep visitors on your website.
  • Increase conversion rates: with an elegant video outlining what you do on your homepage (or on a specific product landing page), you’ll see a huge increase in click-through-rate, conversions, and purchases as more and more people understand what you’re about.

From simple animation to complex VFX, a great explainer video will get you noticed and truly set you apart in your niche. To find out what’s possible, contact us to speak with one of our experts.

Here’s a simple breakdown of the process behind all good explainer videos:

First – Script

You need an amazing script. This is essential. If the script isn’t right, the rest of the process isn’t going to be fun. (You can find a full breakdown of how to write an explainer  script in the next FAQ).

Second – Visual Treatment

Next, you need to settle on your visual treatment.  This can (and maybe should) be done in tandem with the creation of your script. This will allow for a cohesive video where the VO and visuals interplay.

Your visual treatment should cover animation style, tone, mood, character, level of detail, etc. Plus, it’s vitally important that you consider your audience at all times, as well as the desired outcome of your video. Keep asking yourself, ‘what am I trying to achieve with this video? And then make sure you are ticking every box. Is it meant to be emotive? Is it addressing a serious issue? Is it meant to be funny? Each aim will require a different approach to the look and feel of the video.

Your script and visual treatment are your idea. This is how you will present it to your client, your animators, or whoever is involved with your project. Together, your script and treatment need to offer a clear picture of what the final product will be.

To support this, you can do several things:

  • Find video references

Including links to video references of other animations or explainer videos that have a similar style to what you want to create is a great way to strengthen your treatment. You can have one reference for mood, one for style, etc. The more you can include, the better overall picture you will present. Plus, this will help your animators get on board quickly and bring the idea that’s in your head to life, rather than something entirely different.

  • Create a video storyboard

A film storyboard or animation storyboard will add amazing detail to your vision. It should break down each scene, illustrating key visual details and transitions. You can find a more detailed breakdown of how to create a storyboard for animation or film in the FAQs on our animation page.

  • Create style frames

If you have animators at the ready, you can go one step further and create style frames for your video. A style frame is a single frame that shows, in its finished state, the fully developed animation style. Once a style frame is approved, the rest of the video will come quickly.

Third – Drafting

Your voice over script and visual treatment will need to be drafted several times to make it perfect for everyone involved. This fine-tuning stage is to ensure your explainer video has maximum impact with your audience. So don’t shy away from several rounds of amends that take into account the feedback of everyone involved.

Fourth – Record a guide VO

This doesn’t need to be pro, it’s just to help the animators/filmmakers for the next step. As long as it’s paced well, and sounds okay, it will serve its purpose.

Fifth – Animating / Filming

Handing over your storyboard, script, style frames, references and guide VO, it’s time to let your producer and animators (or producer and talent) work their magic to bring the project to life.

With animated explainer videos, this can be so much more than the often boring infographic-style. So much is possible, so don’t hold back on your ideas. Here’s a few examples of what’s achievable if you think big and different:

Here’s a 2d animated explainer video for Emerging Crowd: https://www.pebblestudios.co.uk/work/emerging-crowd/

Here’s a Film and VFX explainer video for EMIS: https://www.pebblestudios.co.uk/work/emis/

Here’s a character-based 2d animated explainer for Loop: https://www.pebblestudios.co.uk/work/loop/

Sixth – Record your professional VO

With your visuals complete, it’s time to hire your voice actor and record your final, professional VO. It’s important to do this last, as it’s quite likely that little changes will need to be made to your script as you go through the animation process, and you don’t want to have to pay another full day rate to get the VO artist back in to re-record.

Seventh – Make your final edit

With your professional VO in the bag, it’s time to put it all together and make the final amends to get your explainer video looking as sharp as possible.

Finally – Share it with the world!

Once everyone’s happy with the final product, and all final amends have been made, it’s time to share it with the world and put your shiny, new video to work for your brand.

If you’re interested in making an explainer video that will truly set you apart from your competitors, contact us to speak to one of our experts, and we’ll happily chat you through the process.

Also – for a more detailed look at the animation process itself, you can download our Complete Guide to the Animation Process, which offers plenty of animation tips and tricks, as well as a whole load of insight on the 2d and 3d animation processes.

A good video script is the foundation for any successful explainer video. To write a great explainer script, corporate vide script, or animation script, you don’t need a video script writing software (which are primarily designed for screenplays and stage-plays). Your video script format can be kept really simple.

To structure your explainer script on the page, simply create a table with two columns, the narrative VO on one side, a write up of the corresponding visuals on the other, with rows used to break up the script into scenes. There’s really no need to overcomplicate it.

Before you write a word, you need to do the following 5 things:

  1. Do you research: this means reading/understanding everything there is to know about the product, service or brand your explaining.
  2. Know your target audience: this will affect the language and tone you should use, an essential part of knowing how to write a script for a video.
  3. Know your key message(s): you need to know what the key information is and the order of priority it needs to be (in case you need to cut anything).
  4. Know your call-to-action: your script will be building towards this, so you need to keep it in mind throughout.
  5. Determine your script structure: What is the narrative arc? Where do you need to start? Where do you need to end up? These are important questions to ask and answer at the outset, otherwise, you can waste a lot of time in the writing process.

Okay, so now it’s time to put words on the page. Here’s what you need to do/keep in mind as you go:

  • Keep it concise: you want a naturally paced VO, nothing too spaced out, and certainly nothing rushed. Aim for roughly 80 words per 30 seconds of video.
  • Put your key message up front: you need to catch people’s attention early, so don’t leave all your best material for the end.
  • Speak directly to your audience: use ‘you’ and ‘your’ to relate directly to the viewer and make sure you’re telling them how they can and will benefit from your service/product.
  • Make sure your language/tone is right for your audience: there’s simply no point in writing an explainer video script that isn’t built around the specific audience.
  • Tell a story: using narrative devices such as metaphor or character, you need to make sure you’re script is more than just an outline of your service or product, it needs to be wrapped up in a compelling story that has unique character. This is how you get viewers to connect with, engage and share your video. 
  • Think outside the box: a lot is possible with animation and film, even on a tight budget, so don’t be scared to try something new!
  • And finally, you won’t get it right the first time! This very very rarely happens. A true understanding of how to write a script comes with time, but even the pros won’t hit the mark perfectly on every project. Drafting is a key part of the process, so don’t stress if you can’t get the first draft ‘perfect’.

Don't be a stranger

Location of Pebble Studios
Pebble Studios, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS