Our Quest for VR Perfection

Despite the press repeatedly reporting that VR has failed to pick up in the mainstream, at Pebble Studios we are working on more immersive projects than ever. VR in experiential, B2B, trade shows and enterprise have offered a huge opportunity to develop educational, exciting and sometimes fantastical worlds to inspire interaction and sales in an, otherwise, antiquated marketing experience.

And this has been recognised in the fact that VR’s presence continues to rise, growing around 170 million users in just the past 5 years. From battling hordes of cyborgs to touring real estate from across the globe to helping children enjoy having their injections – VR is continuously transforming industries worldwide.

However, due to the impracticality of the bulkier interactive VR headsets and set up’s, many brands opt for the less immersive, but equally entertaining and far more practical, Oculus Go or Samsung Gear VR to house their experience.

So we were very excited to get our hands on the NEW Oculus Quest a few months ago. After testing out its capabilities and witnessing the brilliant user experience and practicalities of the headset – we couldn’t be more excited for the future of VR and immersive technology.

In our opinion, the Quest marks a ground-breaking advancement in VR technology. The all-in-one system includes just a VR headset and controllers, allowing brands and businesses to fully immerse their audience into interactive virtual worlds without wrestling with heaps of tangled cords or mammoth and costly PC setups.

This light-weight and compact VR system allow for portable, fully interactive experiences to reach your audience at scale.  The Quest offers an array of improvements and features unparalleled by any VR device. Oculus Guardian system allows users to move and explore within a designated physical space.

No more getting lost in the virtual world only to pound your shin into the furniture in your very real physical world. Enhancements to the Oculus Insight and Oculus Touch systems more accurately track and translate user movements to the virtual world, making the VR experience all the more real and immersive.

Whilst these developments are undoubtedly exciting from a consumer and interactivity point of view, fully gamified interactivity is not the right experience for every project. We would issue a word of warning to brands looking to create immersive experiences that deliver a key message to their audience. It is very easy to think that by making a VR experience ‘interactive’ that you are creating a more ‘immersive’ journey for your customer. However, too much gamification and interactivity can have an adverse effect. Rather than the user committing the actual content of the experience to memory, they can become distracted by the host of interactive elements in the experience. For brands looking to leave a lasting and powerful message with their consumers, sometimes a less complex immersive experience will be the answer

One thing is for sure, however – with the advancements in technology and the need to capture your customer’s attention in new and exciting ways, jump-starting your efforts to offer immersive advertising and marketing experiences is a pressing requirement for brands looking to cut through. Immersive experiences not only build stronger, more unique and lasting relationships with your audience, but it will also put you ahead of the game with your immersive opportunities. Rather than striving to keep up with the ever advancing, rapidly evolving digital age, take a leap into the virtual world – building fully interactive, immersive experience that connects with your audience on a deeper level.

Our creative innovation team lives in a future-focused world. As one of the UK’s leading virtual reality companies, we can help you plan your experience to ensure KPI’s are hit and commercially viable, creating the highest quality immersive experiences that connect with your audience on a deeper level, helping your brand to stand out amongst the crowd.

So if you’re looking to stand out from the crowd and create content experiences that inspire and captivate your audience, or if you would simply like to hear more, please get in touch.

Mark Witherow

Mark Witherow

 

Client Services Director, Pebble Studios

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