Product/services explainers can be a bit of a dirty phrase; so many ZZZs can happen between the introduction and all the information to follow. Although explainers are important to help showcase a product or service, it is often hard to fight the boredom setting in, as the audience’s attention starts to drift from the barrage of information.
This is where a quality Explainer Videos really shines. Using a video format forces you to break down the narrative into digestible parts with fun visuals to help guide your product or services story – making the overall experience more memorable. You can also show, rather than use long-winded information to explain key features, resulting in an engaged audience that’s more susceptible to your messaging.
Here are some killer Explainer Videos to keep in your back pocket next time you’re looking for inspiration on how to wow your customers.
Open text
Breaking down the information into digestible parts by using visuals to emphasise key points.
Google Project Fi
Use of a simple motif to guide the viewer through information – simplicity is key here. The sound design works with the visuals to progress the story, creating a well-rounded and memorable experience.
Raygun
Visuals can help to provide a narrative for the product, this will simplify the information and help make the product more approachable.
https://vimeo.com/107657778
Remind
Explainer videos don’t have to be complicated. Using a video format can help you cut the information down by showing your audience how your product works instead.
Onerent
The use of visuals can help to bring your brand purpose to the fore. If your product/service helps to simplify a normally complicated issue or process, then what better way to present the information than using a friendly and uncomplicated animation style, as a metaphor for the simplicity of your offering.
Need a hand with your next Explainer Video? We would be more than happy to help.